Balance: Distributing visual weight evenly throughout a design to create stability and harmony. Balance can be achieved symmetrically or asymmetrically.

Contrast: Using differences in color, size, shape, or texture to create visual interest and draw attention to specific elements within a design.

Whitespace: Intentional empty space around design elements that helps reduce clutter, improve readability, and enhance overall aesthetics.

Consistency: Maintaining a cohesive visual style across various design elements to reinforce brand identity and create a unified experience for the audience.

Alignment: Arranging elements along a common axis or edge to create a sense of order and unity within the design.

Emphasis: Highlighting key elements or focal points to draw attention and convey the primary message of the design.